What is 'pre-promotion dip period' in SAP SCM-IBP-DM - Demand?

pre-promotion dip period - Overview

• Component: SCM-IBP-DM

• Component Name: Demand

• Description: A time interval before a promotion when a dip in sales occurs.

pre-promotion dip period - Details

• 
  Key Concepts: 
  The pre-promotion dip period is a feature of SAP's Demand Management component of the Supply Chain Management - Integrated Business Planning (SCM-IBP-DM) suite. It is used to identify and manage the impact of promotional activities on demand. The pre-promotion dip period is the time period before a promotion begins, during which demand is expected to decrease due to the anticipation of the upcoming promotion. 
  
  How to use it: 
  The pre-promotion dip period can be used to identify and manage the impact of promotional activities on demand. This can be done by setting up a pre-promotion dip period in the Demand Management component of SCM-IBP-DM. This will allow users to monitor and adjust demand forecasts in order to account for any changes in demand due to promotional activities. 
  
  Tips & Tricks: 
  It is important to set up a pre-promotion dip period in advance of any promotional activities, as this will allow users to better anticipate and manage any changes in demand due to the promotion. Additionally, it is important to monitor demand forecasts during the pre-promotion dip period, as this will allow users to make any necessary adjustments in order to ensure that demand forecasts are accurate. 
  
  Related Information: 
  For more information on using the pre-promotion dip period in SAP's Demand Management component of SCM-IBP-DM, please refer to SAP's official documentation on the topic.