What is campaign manager in SAP PLM-INM - Innovation Management?

SAP Term: campaign manager

• Component: PLM-INM

• Component Name: Innovation Management

• Description: A person in this role configures the campaign for a certain innovation topic and controls it.

Smart SAP Assistant

• Key Concepts: 
  Campaign Manager is a component of SAP's Innovation Management (PLM-INM) module. It is used to manage and track the progress of marketing campaigns. It allows users to create campaigns, assign tasks, and monitor the progress of each campaign. It also provides insights into the performance of campaigns and helps users make informed decisions about their marketing strategies. 
  
  How to use it: 
  Campaign Manager can be used to create campaigns, assign tasks, and monitor the progress of each campaign. It also provides insights into the performance of campaigns and helps users make informed decisions about their marketing strategies. To create a campaign, users can define the objectives, target audience, budget, timeline, and other parameters. Once the campaign is created, tasks can be assigned to team members and tracked in real-time. 
  
  Tips & Tricks: 
  When creating a campaign, it is important to set realistic goals and objectives that are achievable within the given timeline. Additionally, it is important to track the progress of each task in order to ensure that all tasks are completed on time. Finally, it is important to analyze the performance of each campaign in order to identify areas for improvement and optimize future campaigns. 
  
  Related Information: 
  Campaign Manager is part of SAP's Innovation Management (PLM-INM) module. Other components of this module include Idea Management, Project Management, and Portfolio Management. Additionally, Campaign Manager can be integrated with other SAP modules such as Sales & Distribution (SD) and Materials Management (MM).