What is potential reach in SAP LOD-CRM - Large Enterprise on Demand Customer Relationship Management?

SAP Term: potential reach

• Component: LOD-CRM

• Component Name: Large Enterprise on Demand Customer Relationship Management

• Description: The number of accounts, contacts, or marketing leads that meet a set of criteria currently selected in the segment.

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• Key Concepts: 
  Potential reach is a feature of the LOD-CRM Large Enterprise on Demand Customer Relationship Management component of SAP. It is a tool that helps businesses identify and target potential customers by analyzing customer data. It uses predictive analytics to identify customer segments that are likely to be interested in a company’s products or services. 
  
  How to use it: 
  To use potential reach, businesses must first upload customer data into the system. This data can include demographic information, purchase history, and other relevant customer information. The system then uses predictive analytics to identify customer segments that are likely to be interested in a company’s products or services. The system then provides businesses with insights into which customer segments are most likely to be interested in their products or services. 
  
  Tips & Tricks: 
  When using potential reach, it is important to ensure that the customer data uploaded into the system is accurate and up-to-date. This will help ensure that the insights provided by the system are accurate and useful. Additionally, businesses should regularly review the insights provided by potential reach to ensure that they are targeting the right customer segments. 
  
  Related Information: 
  Potential reach is part of SAP’s suite of customer relationship management (CRM) tools. Other CRM tools include lead management, sales force automation, and marketing automation. These tools can help businesses better understand their customers and target them more effectively.