1. SAP Glossary
  2. Large Enterprise on Demand Customer Relationship Management
  3. influencer map


What is influencer map in SAP LOD-CRM - Large Enterprise on Demand Customer Relationship Management?


SAP Term: influencer map


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  • Key Concepts: 
    Influencer maps are a feature of the LOD-CRM Large Enterprise on Demand Customer Relationship Management component of SAP. They provide a visual representation of the relationships between customers, influencers, and other stakeholders in a company’s customer base. The map allows users to identify key influencers and their relationships with customers, as well as potential opportunities for collaboration and engagement. 
    
    How to use it: 
    Influencer maps can be used to identify key influencers in a customer base and to understand their relationships with customers. The map can be used to identify potential opportunities for collaboration and engagement with customers, as well as to track customer sentiment and engagement over time. 
    
    Tips & Tricks: 
    When using influencer maps, it is important to remember that the map is only as accurate as the data that is inputted into it. It is important to ensure that the data is up-to-date and accurate in order to get the most out of the map. Additionally, it is important to remember that the map is only a representation of the relationships between customers, influencers, and other stakeholders; it does not provide an exact picture of these relationships. 
    
    Related Information: 
    For more information on influencer maps and how they can be used in SAP LOD-CRM Large Enterprise on Demand Customer Relationship Management, please refer to the SAP Help Portal or contact your SAP representative.
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