What is routing market partner in SAP (IS-U-MACO - SAP for Utilities Marketing Communication)?

SAP Term: routing market partner

• Component: IS-U-MACO

• Component Name: SAP for Utilities Marketing Communication

• Description: A dispatcher or final target of market messages forwarded or copied by the routing service. Routing market partners are customer-specific and separated from the central directory of regular market partners.

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• Key Concepts: 
  Routing market partner is a component of the SAP for Utilities Marketing Communication (IS-U-MACO) module. It is used to define the routing of marketing communication documents to the appropriate market partner. This includes defining the communication channel, such as email, fax, or postal mail, as well as the recipient of the document. 
  
  How to use it: 
  The routing market partner component is used to define the routing of marketing communication documents. This includes defining the communication channel, such as email, fax, or postal mail, as well as the recipient of the document. The routing market partner component also allows users to define rules for when and how documents should be sent. 
  
  Tips & Tricks: 
  When setting up routing market partner rules, it is important to consider the type of document being sent and the recipient. For example, if sending a document via email, it is important to ensure that the recipient’s email address is correct and that any attachments are included. 
  
  Related Information: 
  The routing market partner component is part of the SAP for Utilities Marketing Communication (IS-U-MACO) module. Other components of this module include customer segmentation, campaign management, and customer loyalty management.