What is initial markup in SAP IS-R - SAP for Retail?

SAP Term: initial markup

• Component: IS-R

• Component Name: SAP for Retail

• Description: Retail The difference between the retail price and cost of goods, expressed as a percentage

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• Key Concepts: 
  Initial markup is a feature of the IS-R SAP for Retail component. It is used to set the initial price of a product or service before any discounts or markdowns are applied. This initial price is then used as the basis for calculating any discounts or markdowns that may be applied. 
  
  How to use it: 
  The initial markup feature can be used to set the initial price of a product or service before any discounts or markdowns are applied. This initial price is then used as the basis for calculating any discounts or markdowns that may be applied. The initial markup feature can also be used to set different prices for different customers, allowing retailers to offer different prices to different customers based on their individual needs. 
  
  Tips & Tricks: 
  When setting the initial markup, it is important to consider the customer’s needs and budget. Setting an initial markup that is too high may result in customers not purchasing the product or service, while setting an initial markup that is too low may result in lost profits. It is important to find a balance between these two extremes when setting the initial markup. 
  
  Related Information: 
  The IS-R SAP for Retail component also includes features such as pricing rules, discount rules, and markdown rules which can be used in conjunction with the initial markup feature to create more complex pricing structures. Additionally, the IS-R SAP for Retail component includes features such as inventory management and customer segmentation which can be used to further customize pricing structures for different customers.