What is consumer promotion in SAP IS-R - SAP for Retail?

SAP Term: consumer promotion

• Component: IS-R

• Component Name: SAP for Retail

• Description: Retail Price/Value incentives offered by manufacturers directly to consumers e.g. couponing, sampling, handouts, shelf-dispensers, mail-in-rebates, premiums, contests, etc..

Smart SAP Assistant

• Key Concepts: 
  Consumer promotion is a feature of the IS-R SAP for Retail component that allows retailers to create and manage promotional campaigns for their customers. It enables retailers to create promotional campaigns that are tailored to their customers’ needs and preferences, and to track the success of those campaigns. 
  
  How to use it: 
  To use consumer promotion, retailers must first define the parameters of the campaign, such as the target audience, the type of promotion, and the duration of the campaign. Once these parameters are set, retailers can then create promotional materials such as coupons, discounts, or special offers. The retailer can then track the success of the campaign by monitoring customer response and sales figures. 
  
  Tips & Tricks: 
  When creating a consumer promotion campaign, it is important to consider the target audience and tailor the promotion accordingly. Additionally, it is important to monitor customer response and sales figures in order to determine whether or not the campaign was successful. 
  
  Related Information: 
  Consumer promotion is just one of many features available in IS-R SAP for Retail. Other features include inventory management, pricing management, and customer relationship management.