What is comparative promotion in SAP IS-R - SAP for Retail?

SAP Term: comparative promotion

• Component: IS-R

• Component Name: SAP for Retail

• Description: Retail Reference used in planning the sales expected for a promotion. Comparative promotions are used for information purposes only and are not, for example, copied.

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• Key Concepts: 
  Comparative promotion is a type of promotion in SAP for Retail that allows retailers to compare the prices of different products and services. It is used to create a competitive environment and encourage customers to purchase more. Comparative promotion can be used to compare prices of different products, services, or even different stores. 
  
  How to use it: 
  In order to use comparative promotion in SAP for Retail, retailers must first create a promotion plan. This plan should include the details of the products or services that will be compared, the discounts that will be offered, and any other conditions that must be met in order for the promotion to be successful. Once the plan is created, retailers can then set up the promotion in SAP for Retail. This includes setting up the pricing rules, discounts, and any other conditions that must be met in order for the promotion to be successful. 
  
  Tips & Tricks: 
  When setting up a comparative promotion in SAP for Retail, it is important to ensure that all of the conditions are clearly defined and easy to understand. Additionally, it is important to ensure that all of the products or services being compared are of similar quality and value. This will help ensure that customers are getting a fair deal when they take advantage of the promotion. 
  
  Related Information: 
  For more information on comparative promotions in SAP for Retail, please refer to the official SAP documentation. Additionally, there are many online resources available that provide detailed tutorials on how to set up and use comparative promotions in SAP for Retail.