What is cross-selling article in SAP IS-R-KUNDE - IS Retail (Customer)?

SAP Term: cross-selling article

• Component: IS-R-KUNDE

• Component Name: IS Retail (Customer)

• Description: An article offered to customers in addition to merchandise they have already ordered. This includes both accessories for example, a carrying case for a camera and other articles which data mining or other analyses have shown that customers frequently order together.

Smart SAP Assistant

• Key Concepts: 
  Cross-selling article is a feature in the IS-R-KUNDE IS Retail (Customer) component of SAP software. It allows retailers to suggest additional products to customers based on their current purchase. This helps retailers increase sales and customer satisfaction. 
  
  How to use it: 
  To use the cross-selling article feature, retailers must first set up the article in the system. This includes entering the article number, description, and price. Once the article is set up, retailers can then suggest it to customers when they are making a purchase. 
  
  Tips & Tricks: 
  When suggesting cross-selling articles to customers, it is important to make sure that the suggested product is relevant to their current purchase. This will help increase customer satisfaction and make them more likely to purchase the suggested product. 
  
  Related Information: 
  The cross-selling article feature is part of the IS-R-KUNDE IS Retail (Customer) component of SAP software. Other features in this component include customer segmentation, loyalty programs, and customer analytics.