1. SAP Glossary
  2. Media Sales and Distribution
  3. publisher insert


What is publisher insert in SAP IS-M-SD - Media Sales and Distribution?


SAP Term: publisher insert

  • Component: IS-M-SD

  • Component Name: Media Sales and Distribution

  • Description: Separate sheets that are not part of the issue and serve the interests of the publisher are termed publisher inserts. Publisher inserts may have a different design or format, for example, from the contents of the issues.


Smart SAP Assistant

  • Key Concepts: 
    Publisher Insert is a feature in SAP IS-M-SD Media Sales and Distribution that allows a publisher to insert their own advertisement into a media product. This feature enables the publisher to control the content of the advertisement and to ensure that it is consistent with their brand. 
    
    How to use it: 
    Publisher Insert can be used by publishers to insert their own advertisement into a media product. The publisher can select the type of advertisement they want to insert, such as text, images, or videos. The publisher can also specify the size and placement of the advertisement within the media product. 
    
    Tips & Tricks: 
    When using Publisher Insert, it is important to ensure that the advertisement is consistent with the publisher’s brand. This will help ensure that the advertisement is effective and will help build brand recognition. Additionally, it is important to ensure that the advertisement is placed in an appropriate location within the media product so that it does not interfere with other content. 
    
    Related Information: 
    Publisher Insert is part of SAP IS-M-SD Media Sales and Distribution. It is related to other features in this module such as Media Planning, Media Scheduling, and Media Buying. Additionally, Publisher Insert can be used in conjunction with other features such as Digital Rights Management and Content Delivery Networking.
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