What is ad content attribute in SAP IS-M-AMC - Advertising Management Classified?

SAP Term: ad content attribute

• Component: IS-M-AMC

• Component Name: Advertising Management Classified

• Description: Characteristic that is assigned to ad content to describe its content semantically. A car ad can for example have the 'make', 'model' and 'color' ad content attributes. You can enter ad content attributes on a panel in IS-M/AMC UI for the following purposes: To accelerate the entry of ad content for standardized ads using templates. The values for the ad content attributes are entered in the gaps for text in the template, and the finished classified ad is generated from the template. To evaluate information that is entered in a structured format automatically at a subsequent stage, for instance when searching for for classified ads on the Internet. Ad content attributes are elements and attributes in the XML DTD.

Smart SAP Assistant

• Key Concepts: 
  Ad content attributes are used in the IS-M-AMC Advertising Management Classifieds component of SAP to define the characteristics of an advertisement. These attributes include the type of advertisement, the size, the duration, and any other relevant information. 
  
  How to use it: 
  Ad content attributes are used to define the characteristics of an advertisement when creating a new ad. This information is then used to determine how the ad will be displayed and how it will be billed. The attributes can also be used to filter ads based on certain criteria. 
  
  Tips & Tricks: 
  When creating an ad, make sure to fill out all of the ad content attributes accurately and completely. This will ensure that your ad is displayed correctly and billed correctly. 
  
  Related Information: 
  Ad content attributes are part of the IS-M-AMC Advertising Management Classifieds component of SAP. For more information about this component, please refer to the SAP documentation.