What is publication group in SAP IS-M-AM - Advertising Management?

SAP Term: publication group

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Group that combines individual publications of a booking unit that is combined by regions or dates. The publication date of the leading basic booking unit in a combined booking unit is used to define the scope of the publication group. The system creates one grouping for each publication group where possible.

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• Key Concepts: 
  A publication group is a feature of the IS-M-AM Advertising Management component of SAP. It is used to group together publications that have similar characteristics, such as the same language, currency, or target audience. This allows for easier management of advertising campaigns and better control over costs. 
  
  How to use it: 
  To create a publication group, go to the Advertising Management component in SAP and select the “Publication Groups” option. Enter the desired characteristics for the group, such as language, currency, and target audience. Once the group is created, publications can be added to it. 
  
  Tips & Tricks: 
  When creating a publication group, it is important to consider all relevant characteristics that will help to differentiate between different publications. This will make it easier to manage campaigns and control costs. 
  
  Related Information: 
  For more information on publication groups in SAP IS-M-AM Advertising Management, please refer to the official SAP documentation.