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Component: IS-M-AM
Component Name: Advertising Management
Description: Content component that can be assigned to all levels of a price content component hierarchy, can be assigned below the first level of a statistics content component hierarchy and that cannot be assigned to a structural content component hierarchy. Content components are grouped for pricing in a price content component hierarchy. Price, structural and statistics content components are distinguished according to their use in the content component hierarchy.
Key Concepts: Price Content Component is a component of the IS-M-AM Advertising Management module in SAP. It is used to define the pricing structure for advertising campaigns and to manage the associated costs. It also allows users to create and manage pricing rules for different types of campaigns. How to use it: The Price Content Component can be used to define the pricing structure for advertising campaigns. This includes setting up pricing rules for different types of campaigns, such as print, radio, television, and online. The component also allows users to manage the associated costs of each campaign, such as media costs, production costs, and other expenses. Tips & Tricks: When setting up pricing rules for campaigns, it is important to consider the target audience and the type of media being used. This will help ensure that the pricing structure is appropriate for the campaign and that it will generate the desired results. Additionally, it is important to keep track of all associated costs so that they can be accurately accounted for in the final budget. Related Information: The Price Content Component is part of the IS-M-AM Advertising Management module in SAP. Other components of this module include Campaign Management, Media Planning, and Creative Management. Additionally, there are other modules in SAP that are related to advertising management, such as Sales & Distribution and Financial Accounting.