What is planned circulation quantity in SAP IS-M-AM - Advertising Management?

SAP Term: planned circulation quantity

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Potential sales figure

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  Key Concepts: 
  Planned circulation quantity is a term used in SAP IS-M-AM Advertising Management. It is the number of copies of an advertisement that are planned to be distributed. This number is used to calculate the cost of the advertisement and to determine the reach of the advertisement. 
  
  How to use it: 
  The planned circulation quantity is entered into the system when creating an advertisement. This number is then used to calculate the cost of the advertisement and to determine the reach of the advertisement. The planned circulation quantity can be adjusted at any time during the creation process. 
  
  Tips & Tricks: 
  When entering a planned circulation quantity, it is important to consider the target audience for the advertisement. The planned circulation quantity should be set based on the size of the target audience and how many copies of the advertisement are needed to reach them. 
  
  Related Information: 
  The planned circulation quantity is related to other terms in SAP IS-M-AM Advertising Management such as budget, cost per copy, and reach. These terms are all used to calculate the cost and reach of an advertisement.