What is 'page/column format' in SAP IS-M-AM - Advertising Management?

page/column format - Overview

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Unit that describes the page format, number of columns, column width and column distance in publications.

page/column format - Details

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  Key Concepts: 
  Page/column format is a feature of the IS-M-AM Advertising Management component of SAP. It allows users to create and manage page and column formats for advertising materials. This feature enables users to define the size, shape, and layout of advertising materials, such as newspapers, magazines, and brochures. 
  
  How to use it: 
  To use the page/column format feature, users must first create a page format. This can be done by selecting the “Create Page Format” option from the Advertising Management menu. Once the page format is created, users can then define the size, shape, and layout of the advertising material. After defining the page format, users can then create a column format. This can be done by selecting the “Create Column Format” option from the Advertising Management menu. Once the column format is created, users can then define the size, shape, and layout of each column in the advertising material. 
  
  Tips & Tricks: 
  When creating a page or column format in SAP Advertising Management, it is important to consider how the material will be printed or displayed. For example, if the material will be printed on a large-format printer, it is important to select a page or column format that is compatible with that printer. Additionally, when creating a column format it is important to consider how much text will fit in each column.