What is initial booking unit in SAP IS-M-AM - Advertising Management?

SAP Term: initial booking unit

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Booking unit in which advertising is placed but is only published as required. Advertising that is placed in basic booking units is published in the basic booking units specified. The initial and publication booking units are identical. Advertising that is placed in combined booking units is published in the lower-level basic booking units. The combined booking unit is the initial booking unit and the lower-level basic booking units are the publication booking units. The distinction between a booking unit and an initial booking unit is required if settlement is to be performed for the combined booking unit separately by basic booking units as opposed to this being performed for the combined booking unit as a single unit.

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• Key Concepts: 
  Initial booking unit is a term used in SAP IS-M-AM Advertising Management. It is a unit of measure used to calculate the cost of an advertisement. The initial booking unit is determined by the type of advertisement and the media it is being placed in. 
  
  How to use it: 
  The initial booking unit is used to calculate the cost of an advertisement. This cost is then used to determine the budget for the advertisement. The initial booking unit can be set up in SAP IS-M-AM Advertising Management and can be adjusted as needed. 
  
  Tips & Tricks: 
  When setting up the initial booking unit, it is important to consider the type of advertisement and the media it will be placed in. This will help ensure that the cost of the advertisement is accurately calculated. 
  
  Related Information: 
  The initial booking unit is just one part of SAP IS-M-AM Advertising Management. Other features include budgeting, tracking, and reporting tools that can help manage advertising campaigns.