What is group contract in SAP IS-M-AM - Advertising Management?

SAP Term: group contract

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Variant of the standard contract that is used to manage the sale of advertising services in corporate groups.

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• Key Concepts: 
  Group contract is a feature of SAP IS-M-AM Advertising Management that allows customers to create a single contract for multiple advertising campaigns. This contract can be used to manage the budget, duration, and other details of the campaigns. It also allows customers to track the performance of each campaign and make adjustments as needed. 
  
  How to use it: 
  To create a group contract, customers must first define the parameters of the contract, such as budget, duration, and other details. Once these parameters are set, customers can then create individual campaigns within the group contract. Each campaign will have its own budget and duration, but all campaigns will be managed under the same group contract. 
  
  Tips & Tricks: 
  When creating a group contract, it is important to set realistic parameters that will allow for flexibility in managing the campaigns. It is also important to monitor the performance of each campaign and make adjustments as needed. 
  
  Related Information: 
  For more information on SAP IS-M-AM Advertising Management and group contracts, please refer to the SAP Help Portal or contact your local SAP representative.