What is fixed space in SAP IS-M-AM - Advertising Management?

SAP Term: fixed space

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Positioning in a newspaper or magazine that is restricted to a limited number. &EXAMPLE& Positioning on page four of a magazine or in the title header area of a daily newspaper.

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• Key Concepts: 
  Fixed space is a feature of the IS-M-AM Advertising Management component of SAP. It allows users to reserve a certain amount of space in an advertisement for a specific period of time. This ensures that the advertisement will be displayed in the same location for the duration of the reservation. 
  
  How to use it: 
  To use fixed space, users must first select an advertisement and specify the amount of space they would like to reserve. They can then select a start and end date for the reservation. Once the reservation is complete, the advertisement will be displayed in the same location for the duration of the reservation. 
  
  Tips & Tricks: 
  When using fixed space, it is important to ensure that the advertisement is relevant to the audience that will be viewing it. This will help to maximize the effectiveness of the advertisement and ensure that it reaches its intended audience. Additionally, it is important to keep track of when reservations are set to expire so that they can be renewed or replaced with new advertisements as needed. 
  
  Related Information: 
  Fixed space is just one of many features available in SAP's IS-M-AM Advertising Management component. Other features include dynamic ad placement, which allows users to adjust their advertisements based on user behavior, and ad targeting, which allows users to target specific audiences with their advertisements.