What is display ad in SAP IS-M-AM - Advertising Management?

SAP Term: display ad

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Ads that are booked by agencies and marketing departments for major companies. These usually involve product or image ads with a complex design, which appear in a suitable editorial section or are full-page ads in magazines.

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• Key Concepts: 
  A display ad is a type of advertisement that appears on websites, apps, and other digital media. It is a form of online marketing used to promote products and services. In SAP IS-M-AM Advertising Management, display ads are used to create and manage campaigns for digital advertising. 
  
  How to use it: 
  In SAP IS-M-AM Advertising Management, users can create and manage campaigns for digital advertising. This includes creating display ads, setting up targeting criteria, and tracking the performance of the campaigns. The system also provides tools for optimizing campaigns and analyzing results. 
  
  Tips & Tricks: 
  When creating a display ad in SAP IS-M-AM Advertising Management, it is important to consider the target audience and the message that needs to be conveyed. It is also important to ensure that the ad is optimized for different devices and platforms. 
  
  Related Information: 
  SAP IS-M-AM Advertising Management is part of the SAP Marketing Cloud solution. It provides tools for creating, managing, and optimizing digital advertising campaigns. Other features include analytics, reporting, and optimization tools.