What is commercial item type in SAP IS-M-AM - Advertising Management?

SAP Term: commercial item type

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Characteristic that clasifies an advertising type that describes advertising time on radio and television stations. You can use a booking unit of the commercial item type to indicate that commercials can be placed in the news environment between 20.15 pm and 20.20 pm.

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• Key Concepts: 
  Commercial item type is a feature of the IS-M-AM Advertising Management component of SAP. It is used to define the characteristics of a commercial item, such as its type, size, and price. This information is then used to create and manage advertising campaigns. 
  
  How to use it: 
  To use commercial item type, first define the characteristics of the item in the system. This includes the type, size, and price. Once this information is entered, it can be used to create and manage advertising campaigns. The campaigns can be tailored to target specific audiences and locations. 
  
  Tips & Tricks: 
  When creating an advertising campaign, it is important to consider the target audience and location. This will help ensure that the campaign reaches the right people and has the desired effect. Additionally, it is important to keep track of the performance of each campaign so that adjustments can be made as needed. 
  
  Related Information: 
  The IS-M-AM Advertising Management component also includes features such as budgeting, reporting, and analytics. These features can be used to track the performance of campaigns and make adjustments as needed. Additionally, there are other components in SAP that can be used in conjunction with IS-M-AM Advertising Management for more comprehensive marketing solutions.