What is column in SAP IS-M-AM - Advertising Management?

SAP Term: column

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Characteristic that describes structure elements in classified ad sections in newspapers and more rarely in magazines. Structure elements in classified ad sections include columns such as auto, employment, real estate or Lonely hearts. Content components of the column type are usually assigned to all levels of the content component hierarchy. Ads that are placed in content components of the column type are often all-copy ads.

Smart SAP Assistant

• Key Concepts: 
  A column in SAP IS-M-AM Advertising Management is a field that contains data related to a particular advertisement. It is used to store information such as the advertisement's title, description, and target audience. The columns are organized into tables, which are used to store and manage the data associated with each advertisement. 
  
  How to use it: 
  To use columns in SAP IS-M-AM Advertising Management, you must first create a table. Once the table is created, you can add columns to it by selecting the “Add Column” option from the menu. You can then enter the name of the column and select the data type for it. After that, you can enter the data for each column in the table. 
  
  Tips & Tricks: 
  When creating columns in SAP IS-M-AM Advertising Management, it is important to make sure that the data type you select matches the type of data you are entering. For example, if you are entering text data, make sure to select a text data type for the column. Additionally, make sure to give each column a descriptive name so that it is easy to identify later on. 
  
  Related Information: 
  For more information on using columns in SAP IS-M-AM Advertising Management, please refer to the official documentation provided by SAP. Additionally, there are many online tutorials and videos available that can help you learn how to use columns in this software.