What is basic booking unit in SAP IS-M-AM - Advertising Management?

SAP Term: basic booking unit

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Unit used to describe advertising offers that consist of one item only. Advertising offers can be reproduced in basic booking units according to the item type as follows: Advertising space in newspapers, magazines or websites can be reproduced in basic booking units of the ad or online item types. The number of advertising media that can be delivered in a distribution zone with or without a carrier publication can be reproduced in basic booking units of the ad insert or distribution item types. Detailed program schedules can be reproduced in basic booking units of the commercial item type. The structure of a basic booking unit is described from a technical and business perspective. Basic booking units are assigned below combined booking units in sales-relevant booking unit hierarchies. Basic booking units are found at the lowest hierarchy level in sales-relevant booking unit hierarchies.

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• Key Concepts: 
  The basic booking unit is a unit of measure used in the IS-M-AM Advertising Management component of SAP. It is used to define the amount of space or time that is booked for an advertisement. The basic booking unit is typically defined in terms of a specific currency, such as US dollars, and can be used to calculate the cost of an advertisement. 
  
  How to use it: 
  The basic booking unit is used to define the amount of space or time that is booked for an advertisement. This can be done by entering the amount of space or time that is required for the advertisement into the system. The system will then calculate the cost of the advertisement based on the basic booking unit. 
  
  Tips & Tricks: 
  When defining the basic booking unit, it is important to ensure that it accurately reflects the amount of space or time that is required for the advertisement. This will ensure that the cost of the advertisement is accurately calculated. Additionally, it is important to ensure that the currency used for the basic booking unit matches the currency used for payment. 
  
  Related Information: 
  The basic booking unit can be used in conjunction with other components of SAP, such as IS-M-AM Advertising Management, to manage and track advertising campaigns. Additionally, it can be used to calculate costs associated with advertising campaigns and to ensure that payments are made in a timely manner.