What is banner family in SAP IS-M-AM - Advertising Management?

SAP Term: banner family

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Series of banners on a web page that are alternated every few seconds during display.

Smart SAP Assistant

• Key Concepts: 
  Banner family is a feature of the IS-M-AM Advertising Management component of SAP. It allows users to group related banners together in a single family, making it easier to manage and track the performance of multiple banners. A banner family can contain up to 10 banners, and each banner can be assigned a unique weighting to determine how often it is displayed.
  
  How to use it: 
  To create a banner family, users must first create the individual banners that will be included in the family. Once the banners have been created, they can be added to the banner family by selecting the “Create Banner Family” option from the Advertising Management menu. From there, users can assign weights to each banner and save the banner family.
  
  Tips & Tricks: 
  When creating a banner family, it is important to assign weights that accurately reflect the desired performance of each banner. For example, if one banner is intended to be displayed more often than another, it should be assigned a higher weight. Additionally, it is important to keep track of which banners are included in each family, as this will make it easier to manage and track performance over time.
  
  Related Information: 
  For more information on using the Banner Family feature in IS-M-AM Advertising Management, please refer to SAP’s official documentation on the topic. Additionally, there are many online tutorials and resources available that provide step-by-step instructions for creating and managing banner families.