What is alternative date in SAP IS-M-AM - Advertising Management?

SAP Term: alternative date

• Component: IS-M-AM

• Component Name: Advertising Management

• Description: Alternative publication date for booking units and content components that have been assigned to an issue variant type. Alternative dates are created if ads in a public holiday issue are to be moved to an issue that is published on its regular date.

Smart SAP Assistant

• Key Concepts: 
  Alternative date is a feature in SAP IS-M-AM Advertising Management that allows users to set an alternative date for a particular advertising campaign. This feature allows users to plan and manage their campaigns more effectively by setting a different date for each campaign. 
  
  How to use it: 
  To use the alternative date feature, users must first select the campaign they wish to set an alternative date for. Then, they can select the “Alternative Date” option from the menu and enter the desired date. Once the alternative date is set, users can view and manage their campaigns according to the new date. 
  
  Tips & Tricks: 
  When setting an alternative date, it is important to consider the impact of the new date on other campaigns. For example, if a campaign is set to start on a certain day, setting an alternative date may cause other campaigns to be delayed or rescheduled. 
  
  Related Information: 
  For more information about using the alternative date feature in SAP IS-M-AM Advertising Management, please refer to the official SAP documentation.