What is single-object controlling in SAP CRM - Customer Relationship Management?

SAP Term: single-object controlling

• Component: CRM

• Component Name: Customer Relationship Management

• Description: Controlling type that enables controlling of a single object via a new internal order created automatically.

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• Key Concepts: 
  Single-object controlling is a feature of SAP Customer Relationship Management (CRM) that allows users to control all aspects of a customer relationship from one central location. This includes customer data, sales activities, marketing campaigns, and customer service. It also allows users to track customer interactions and analyze customer behavior. 
  
  How to use it: 
  Single-object controlling in SAP CRM can be used to manage customer relationships more efficiently. It allows users to access all customer data in one place, making it easier to track customer interactions and analyze customer behavior. It also allows users to create marketing campaigns and track sales activities. 
  
  Tips & Tricks: 
  When using single-object controlling in SAP CRM, it is important to ensure that all customer data is up-to-date and accurate. This will help ensure that the data is useful for analysis and decision-making. Additionally, it is important to ensure that all customer interactions are tracked and recorded accurately. 
  
  Related Information: 
  Single-object controlling is just one of the features of SAP CRM. Other features include lead management, campaign management, and analytics. Additionally, SAP CRM can be integrated with other SAP products such as SAP ERP and SAP HANA for a more comprehensive view of the customer relationship.