What is scoring model in SAP CRM - Customer Relationship Management?

SAP Term: scoring model

• Component: CRM

• Component Name: Customer Relationship Management

• Description: Model for data mining method scoring, in which parameters are defined.

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• Key Concepts: 
  A scoring model in SAP CRM Customer Relationship Management is a tool used to evaluate customer data and assign a numerical score to each customer. This score is used to determine the customer's potential value to the company, and can be used to prioritize customers for marketing campaigns or other activities. 
  
  How to use it: 
  The scoring model in SAP CRM Customer Relationship Management is used to evaluate customer data such as demographics, purchase history, and other factors. The model then assigns a numerical score to each customer based on the data. This score can then be used to prioritize customers for marketing campaigns or other activities. 
  
  Tips & Tricks: 
  When creating a scoring model in SAP CRM Customer Relationship Management, it is important to consider the data points that will be used in the model. Different data points may have different weights, so it is important to consider which data points are most important for your business. Additionally, it is important to regularly review and update the scoring model as customer data changes over time. 
  
  Related Information: 
  SAP CRM Customer Relationship Management also offers other tools such as segmentation models and predictive analytics that can be used in conjunction with the scoring model. Additionally, SAP offers a range of services and support for customers who need help setting up or managing their scoring models.