What is real estate lead in SAP CRM - Customer Relationship Management?

SAP Term: real estate lead

• Component: CRM

• Component Name: Customer Relationship Management

• Description: A lead created using the Real Estate Lead transaction type.

Smart SAP Assistant

• Key Concepts: 
  A real estate lead is a potential customer in the real estate industry who has expressed interest in a property or service. In SAP CRM Customer Relationship Management, a real estate lead is an entry in the system that contains information about the potential customer, such as contact information, property details, and other relevant data. 
  
  How to use it: 
  Real estate leads can be created manually or imported from external sources. Once created, they can be assigned to sales representatives for follow-up. The lead can then be converted into an opportunity if the customer expresses further interest. 
  
  Tips & Tricks: 
  It is important to keep track of all real estate leads in order to ensure that no potential customers are missed. Additionally, it is important to keep track of the progress of each lead so that sales representatives can prioritize their follow-up activities. 
  
  Related Information: 
  Real estate leads are closely related to opportunities in SAP CRM Customer Relationship Management. An opportunity is a more advanced stage of a lead and indicates that the customer has expressed further interest in a property or service.