1. SAP Glossary
  2. Customer Relationship Management
  3. product segment


What is 'product segment' in SAP CRM - Customer Relationship Management?


product segment - Overview

  • Component: CRM

  • Component Name: Customer Relationship Management

  • Description: A dynamically compiled group of products based upon virtually any product attribute, including customer defined attributes. A product segment is always assigned to a profile.


product segment - Details


  • Key Concepts: Product segment is a component of the Customer Relationship Management (CRM) module in SAP. It is used to define and manage product-related information, such as product categories, product groups, and product lines. This information is used to create customer-specific pricing and discounts, as well as to track customer preferences and buying patterns.
    How to use it: Product segment can be used to create customer-specific pricing and discounts. It can also be used to track customer preferences and buying patterns. To use product segment, first create a product category, then add product groups and product lines. Once the product segment is set up, it can be used to create customer-specific pricing and discounts.
    Tips & Tricks: When setting up a product segment, it is important to ensure that the categories, groups, and lines are properly defined. This will help ensure that the correct pricing and discounts are applied to customers. Additionally, it is important to regularly review the product segment to ensure that it is up-to-date with customer preferences and buying patterns.
    Related Information: Product segment is part of the CRM module in SAP. Other components of the CRM module include marketing, sales, service, and analytics. Additionally, there are other modules in SAP that can be used in conjunction with CRM, such as finance and logistics.

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product segment - Related SAP Terms

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