What is potential in SAP CRM - Customer Relationship Management?

SAP Term: potential

• Component: CRM

• Component Name: Customer Relationship Management

• Description: Product related amount reflecting how much a business partner actually orders, regardless of the supplier from whom products are ordered.

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• Key Concepts: 
  Potential in SAP CRM Customer Relationship Management is a term used to describe the likelihood of a customer making a purchase or engaging in a business transaction. It is based on the customer's past behavior, current needs, and other factors. Potential is used to help prioritize customer interactions and target marketing efforts. 
  
  How to use it: 
  Potential can be used to identify customers who are likely to make a purchase or engage in a business transaction. This information can be used to prioritize customer interactions and target marketing efforts. Potential can also be used to identify customers who may need additional support or assistance. 
  
  Tips & Tricks: 
  When evaluating potential, it is important to consider the customer's past behavior, current needs, and other factors. Additionally, potential should be evaluated on an ongoing basis as customer needs and preferences may change over time. 
  
  Related Information: 
  Potential is closely related to customer segmentation, which is the process of dividing customers into groups based on their characteristics and needs. Customer segmentation can help identify customers who are likely to make a purchase or engage in a business transaction. Additionally, customer segmentation can help identify customers who may need additional support or assistance.