What is partner in SAP CRM - Customer Relationship Management?

SAP Term: partner

• Component: CRM

• Component Name: Customer Relationship Management

• Description: An individual in or outside your organization who is of commercial interest and can be contacted during a business transaction. A partner can be a natural person or a legal entity. Partners in an organization include sales personnel. Partners outside an organization include: Customers Sales prospects

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• Key Concepts: 
  A partner in SAP CRM Customer Relationship Management is an external entity that has a relationship with the company. This could be a customer, supplier, or any other type of business partner. Partners can be managed in SAP CRM to ensure that all interactions with them are tracked and recorded. 
  
  How to use it: 
  In SAP CRM, partners can be created and managed in the Partner Management module. This module allows users to create and manage partner profiles, which contain information such as contact details, addresses, and other relevant information. Partners can also be linked to other entities such as customers or suppliers. 
  
  Tips & Tricks: 
  When creating a partner profile in SAP CRM, it is important to ensure that all relevant information is included. This will help ensure that all interactions with the partner are tracked and recorded accurately. It is also important to keep the partner profile up-to-date with any changes in contact details or other information. 
  
  Related Information: 
  SAP CRM also includes a Partner Relationship Management module which allows users to track and manage relationships with partners. This module allows users to track interactions with partners, create reports on partner performance, and manage partner contracts.