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Component: CRM
Component Name: Customer Relationship Management
Description: Controlling at an aggregated level using profitability segments in the Profitability Analysis component CO-PA and/or profit center in Profit Center Accounting EC-PCA. The actual costs from the confirmation, and the revenue from billing are posted directly in CO-PA and/or in Profit Center Accounting.
Key Concepts: Mass-object controlling is a feature of SAP Customer Relationship Management (CRM) that allows users to control multiple objects at once. It enables users to quickly and easily manage large amounts of data, such as customer records, orders, and other related information. This feature is especially useful for businesses that need to manage large amounts of customer data. How to use it: To use mass-object controlling in SAP CRM, users must first create a “mass object”. This is a collection of objects that can be managed together. Once the mass object is created, users can then select the objects they want to control and apply the same action to all of them at once. For example, if a user wants to update the contact information for multiple customers, they can select all the customers in the mass object and update their contact information in one go. Tips & Tricks: When using mass-object controlling in SAP CRM, it is important to remember that all objects in the mass object must be of the same type. For example, if you are creating a mass object with customer records, all the records must be for customers. Additionally, it is important to ensure that all objects in the mass object have the same attributes so that they can be managed together. Related Information: Mass-object controlling is just one of many features available in SAP CRM. Other features include customer segmentation, analytics, and marketing automation. Additionally, SAP CRM integrates with other SAP products such as SAP ERP and SAP HANA to provide an even more comprehensive solution for managing customer relationships.