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  3. wholesaler split


What is wholesaler split in SAP CRM-MKT - Marketing?


SAP Term: wholesaler split

  • Component: CRM-MKT

  • Component Name: Marketing

  • Description: The division of goods according to the percentage purchased by an indirect account from various wholesalers.


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  • Key Concepts: 
    Wholesaler split is a feature in SAP CRM-MKT Marketing that allows a company to divide its sales force into wholesalers and retailers. This feature allows the company to track and manage sales activities more effectively. It also helps the company to better understand customer preferences and target marketing efforts accordingly. 
    
    How to use it: 
    To use the wholesaler split feature, a company must first create two separate sales organizations in SAP CRM-MKT Marketing. The wholesaler organization will be responsible for selling products to retailers, while the retailer organization will be responsible for selling products directly to customers. Once these organizations are created, the company can assign sales representatives to each organization and track their performance separately. 
    
    Tips & Tricks: 
    When using the wholesaler split feature, it is important to ensure that each sales representative is assigned to the correct organization. This will help ensure that the company is able to accurately track and manage its sales activities. Additionally, it is important to regularly review the performance of each sales representative in order to identify areas of improvement and adjust marketing strategies accordingly. 
    
    Related Information: 
    The wholesaler split feature is just one of many features available in SAP CRM-MKT Marketing. Other features include customer segmentation, lead management, campaign management, and analytics. Additionally, SAP offers a range of services and support options for companies using its software.
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