What is value code in SAP CRM-MKT - Marketing?

SAP Term: value code

• Component: CRM-MKT

• Component Name: Marketing

• Description: Two or three-digit representation of the discount amount granted upon presenting a coupon at the POS. Product standards such as the European Article Number EAN in Europe or the Uniform Code Council in the USA provide standardized values for these codes. Example For example, according to the UCC, the value "10" indicates a discount of 0.10$.

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• Key Concepts: 
  Value codes are used in SAP CRM-MKT Marketing to identify and classify customer data. They are used to categorize customers into different groups, such as those who have purchased a certain product or service, or those who have a certain type of account. Value codes can also be used to track customer loyalty and preferences. 
  
  How to use it: 
  Value codes are assigned to customers when they register for an account or purchase a product or service. The codes can then be used to track customer activity and preferences. For example, if a customer purchases a product, the value code associated with that purchase can be used to track their loyalty and preferences. 
  
  Tips & Tricks: 
  When assigning value codes, it is important to ensure that the codes are unique and descriptive. This will make it easier to identify and classify customers in the future. Additionally, it is important to keep track of the value codes that have been assigned so that they can be easily referenced in the future. 
  
  Related Information: 
  Value codes are similar to customer segmentation, which is another way of categorizing customers based on their behavior and preferences. Additionally, value codes can be used in conjunction with other data points, such as demographics or geographic location, to create more detailed customer profiles.