What is 'uplift' in SAP CRM-MKT - Marketing?

uplift - Overview

• Component: CRM-MKT

• Component Name: Marketing

• Description: Sales volume including additional measures such as promotions. Impact of merchandising and promotional spending on volume.

uplift - Details

• 
  Key Concepts: 
  Uplift is a term used in the SAP CRM-MKT Marketing component to refer to the increase in sales or revenue that is generated from a marketing campaign. It is calculated by comparing the sales or revenue generated from a campaign to the sales or revenue that would have been generated without the campaign. 
  
  How to use it: 
  Uplift can be used to measure the effectiveness of a marketing campaign. To calculate uplift, you need to compare the sales or revenue generated from a campaign to the sales or revenue that would have been generated without the campaign. This comparison can be done by using historical data or by running a control group. 
  
  Tips & Tricks: 
  When calculating uplift, it is important to consider other factors that may have influenced sales or revenue, such as changes in pricing, product availability, or customer demographics. Additionally, it is important to consider the cost of running the marketing campaign when evaluating its effectiveness. 
  
  Related Information: 
  Uplift is closely related to other marketing metrics such as return on investment (ROI) and customer lifetime value (CLV). Additionally, uplift can be used in conjunction with other marketing analytics tools such as A/B testing and predictive analytics.