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Component: CRM-MKT
Component Name: Marketing
Description: Assists in the visualization of hierarchical structures, by showing them as a set of nested rectangles. This allows specific dimensions to be shown, by making the area of the rectangle proportional to the size of the data unit to be displayed.
Key Concepts: Treemaps are a type of visualization used in SAP CRM-MKT Marketing to represent hierarchical data. They are composed of rectangles that are sized and colored according to the data they represent. The rectangles are arranged in a tree-like structure, with the largest rectangle representing the root node and the smaller rectangles representing its children. How to use it: Treemaps can be used to quickly identify patterns and trends in large datasets. They can also be used to compare different levels of a hierarchy, such as product categories or customer segments. To create a treemap, users must first select the data they want to visualize and then configure the treemap settings, such as color scheme and size of rectangles. Tips & Tricks: When creating a treemap, it is important to choose an appropriate color scheme that will make it easier to distinguish between different levels of the hierarchy. Additionally, users should consider using different shapes for each level of the hierarchy to make it easier to identify patterns. Related Information: Treemaps are similar to other types of visualizations, such as heatmaps and bubble charts. They can also be combined with other visualizations, such as bar charts or line graphs, to provide additional insights into the data.
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