What is 'top-down budgeting' in SAP CRM-MKT - Marketing?

top-down budgeting - Overview

• Component: CRM-MKT

• Component Name: Marketing

• Description: The definition of a budget at a high level in a hierarchy and the subsequent distribution of this budget across lower levels of the hierarchy.

top-down budgeting - Details

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  Key Concepts: 
  Top-down budgeting is a budgeting method used in SAP CRM-MKT Marketing Budgeting. It is a process of allocating funds from the top level of an organization to the lower levels. This method allows for greater control over the budget and ensures that funds are allocated in a way that is consistent with the organization’s goals and objectives. 
  
  How to use it: 
  In SAP CRM-MKT Marketing Budgeting, top-down budgeting is used to allocate funds from the top level of an organization to the lower levels. This process begins with the top-level budget, which is then broken down into smaller budgets for each department or team. Each department or team then allocates its budget according to its own goals and objectives. 
  
  Tips & Tricks: 
  When using top-down budgeting in SAP CRM-MKT Marketing Budgeting, it is important to ensure that each department or team has a clear understanding of its goals and objectives. This will help ensure that funds are allocated in a way that is consistent with the organization’s overall goals and objectives. Additionally, it is important to ensure that each department or team has access to the necessary resources and information needed to effectively manage its budget. 
  
  Related Information: 
  Top-down budgeting is just one of many budgeting methods used in SAP CRM-MKT Marketing Budgeting. Other methods include bottom-up budgeting, zero-based budgeting, and incremental budgeting.