What is subject element in SAP CRM-MKT - Marketing?

SAP Term: subject element

• Component: CRM-MKT

• Component Name: Marketing

• Description: Subject line text that is defined in the mail form and can be embedded in personalized e-mails using conditions.

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• Key Concepts: 
  Subject element is a term used in SAP CRM-MKT Marketing to refer to the individual elements of a subject area. A subject area is a collection of related data that can be used to analyze and report on marketing activities. Subject elements are the individual pieces of data that make up the subject area, such as customer demographics, product sales, and marketing campaigns. 
  
  How to Use It: 
  Subject elements can be used to create reports and analyze marketing activities. To access subject elements, go to the SAP CRM-MKT Marketing module and select the “Subject Elements” tab. From there, you can select the desired subject element and view its associated data. 
  
  Tips & Tricks: 
  When creating reports using subject elements, it is important to remember that each element has its own set of data points. Make sure to include all relevant data points when creating your report. Additionally, it is helpful to use filters when viewing subject elements in order to narrow down the results and focus on specific areas of interest. 
  
  Related Information: 
  Subject elements are closely related to key figures, which are numerical values associated with a particular subject element. Key figures can be used in conjunction with subject elements to create more detailed reports and analysis.