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  3. soft bounce


What is soft bounce in SAP CRM-MKT - Marketing?


SAP Term: soft bounce

  • Component: CRM-MKT

  • Component Name: Marketing

  • Description: A notification about an email that cannot currently be delivered because of temporary problems for example, email server is down but may be redeliverable at another time.


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  • Key Concepts: 
    Soft bounce is a term used in SAP CRM-MKT Marketing to describe an email that is temporarily rejected by the recipient's mail server. This usually occurs when the recipient's mailbox is full or the server is down. Soft bounces are different from hard bounces, which occur when an email address is invalid or no longer in use. 
    
    How to Use It: 
    When sending emails through SAP CRM-MKT Marketing, it is important to monitor soft bounces and take appropriate action. If a soft bounce occurs, it is recommended to wait a few days before resending the email in order to give the recipient's mail server time to recover. If the soft bounce persists, it may be necessary to contact the recipient directly in order to resolve the issue. 
    
    Tips & Tricks: 
    It is important to keep track of soft bounces in order to ensure that emails are being delivered successfully. It is also important to monitor hard bounces and remove any invalid email addresses from your mailing list in order to avoid wasting resources on sending emails that will never be received. 
    
    Related Information: 
    For more information on soft and hard bounces, please refer to SAP's documentation on Email Delivery Management.
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