What is 'semantic' in SAP CRM-MKT - Marketing?

semantic - Overview

• Component: CRM-MKT

• Component Name: Marketing

• Description: Pairs of rules and values in real-time offer management. Example: You create a rule "groups of ages" and you pair a certain age of a person with a value. For example 0 to 3 = infant, 3-12 = child, 13-19 = teenager, and 19+ = grown-up.

semantic - Details

• 
  Key Concepts: 
  Semantic technology is a type of artificial intelligence (AI) that enables machines to understand the meaning of words and phrases. It is used in SAP CRM-MKT Marketing to help automate processes and make decisions based on the context of the data. Semantic technology can be used to identify patterns, classify data, and make predictions.
  
  How to use it: 
  In SAP CRM-MKT Marketing, semantic technology can be used to automate processes such as customer segmentation, lead scoring, and campaign optimization. It can also be used to identify trends in customer behavior and preferences, as well as to generate insights from customer data.
  
  Tips & Tricks: 
  When using semantic technology in SAP CRM-MKT Marketing, it is important to ensure that the data is accurate and up-to-date. Additionally, it is important to consider the context of the data when making decisions or predictions.
  
  Related Information: 
  Semantic technology is closely related to natural language processing (NLP), which is a type of AI that enables machines to understand human language. NLP can be used in conjunction with semantic technology to further improve the accuracy of automated processes and decisions.