What is 'refinement criterion' in SAP CRM-MKT - Marketing?

refinement criterion - Overview

• Component: CRM-MKT

• Component Name: Marketing

• Description: Method of improving targeting of real-time offers, linked to the learning mechanism of the RTOM engine. Criterion to validate an assumption about the real-time offer recipient that focuses on who could be interested in a real-time offer.

refinement criterion - Details

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  Key Concepts: 
  Refinement criterion is a feature in SAP CRM-MKT Marketing that allows users to narrow down their search results by applying filters. It enables users to refine their search results by selecting specific criteria such as product category, customer segment, and region.
  
  How to use it: 
  To use the refinement criterion feature, users must first select the criteria they want to apply. This can be done by selecting the relevant checkboxes in the refinement criterion section of the search page. Once the criteria have been selected, users can then click on the “Search” button to view the refined search results.
  
  Tips & Tricks: 
  When using the refinement criterion feature, it is important to remember that only one criterion can be applied at a time. Additionally, users should be aware that some criteria may not be available for certain searches. 
  
  Related Information: 
  For more information on how to use the refinement criterion feature in SAP CRM-MKT Marketing, please refer to the official SAP documentation.