What is product planning basis in SAP CRM-MKT - Marketing?

SAP Term: product planning basis

• Component: CRM-MKT

• Component Name: Marketing

• Description: A setting the user makes when planning trade promotions that determines which product dimension is used. &Example& The following product planning bases are available: Product Product category Product group Product segment Product category and product Product group and product Product segment and product

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• Key Concepts: 
  Product planning basis is a component of the SAP CRM-MKT Marketing Planning module. It is used to plan and manage product portfolios, including product launches, pricing, and promotions. It enables users to create and maintain product plans, analyze customer data, and track product performance. 
  
  How to use it: 
  Product planning basis can be used to create product plans that include product launch dates, pricing, and promotions. It can also be used to analyze customer data to identify trends and opportunities for product improvement. Additionally, it can be used to track product performance over time. 
  
  Tips & Tricks: 
  When creating a product plan, it is important to consider the customer’s needs and preferences. Additionally, it is important to consider the competitive landscape when setting pricing and promotions. Finally, it is important to track product performance over time in order to identify areas for improvement. 
  
  Related Information: 
  For more information on the SAP CRM-MKT Marketing Planning module, please visit the SAP website at https://www.sap.com/products/crm-marketing-planning.html. Additionally, there are many online resources available that provide tips and tricks for using the module effectively.