What is planning context in SAP CRM-MKT - Marketing?

SAP Term: planning context

• Component: CRM-MKT

• Component Name: Marketing

• Description: The combination of account hierarchy node and product category that you choose for live rates planning.

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• Key Concepts: 
  Planning context is a term used in SAP CRM-MKT Marketing Planning. It is a way of organizing and managing data within the system. It allows users to create different scenarios and plans for their marketing activities. The planning context is used to define the scope of the planning process, such as the time period, the target market, and the type of marketing activities. 
  
  How to use it: 
  To use the planning context, users must first create a plan. This plan will include all of the necessary information for the planning process, such as the target market, time period, and type of marketing activities. Once this plan is created, users can then create different scenarios within the planning context. These scenarios can be used to test different strategies and plans before they are implemented. 
  
  Tips & Tricks: 
  When creating a plan within the planning context, it is important to consider all of the necessary information that will be needed for the planning process. This includes the target market, time period, and type of marketing activities. Additionally, it is important to consider how these different elements will interact with each other in order to create an effective plan. 
  
  Related Information: 
  For more information on SAP CRM-MKT Marketing Planning and how to use the planning context, please refer to SAP’s official documentation on the topic. Additionally, there are many online resources available that provide tutorials and tips on how to use this feature effectively.