What is 'planning account' in SAP CRM-MKT - Marketing?

planning account - Overview

• Component: CRM-MKT

• Component Name: Marketing

• Description: The entity that is the subject of your planning. This entity can be a single account or a number of accounts.

planning account - Details

• 
  Key Concepts: 
  A planning account is a type of account used in SAP CRM-MKT Marketing Planning. It is used to store and manage data related to marketing activities, such as budgeting, forecasting, and tracking performance. Planning accounts are used to track the performance of marketing campaigns and activities over time. 
  
  How to use it: 
  Planning accounts are used to store and manage data related to marketing activities. This data can be used to create budgets, forecasts, and track performance. The data stored in the planning accounts can be used to analyze the effectiveness of marketing campaigns and activities. 
  
  Tips & Tricks: 
  When creating a planning account, it is important to ensure that the data stored in the account is accurate and up-to-date. This will help ensure that the data is useful for analysis and decision-making. Additionally, it is important to ensure that the data stored in the planning account is secure and protected from unauthorized access. 
  
  Related Information: 
  For more information on planning accounts in SAP CRM-MKT Marketing Planning, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tutorials and tips on how to use planning accounts effectively.