What is performance budget in SAP CRM-MKT - Marketing?

SAP Term: performance budget

• Component: CRM-MKT

• Component Name: Marketing

• Description: A key figure and value category that represents live rates budget updates. These budget updates are created from postings from the live rates plan.

Smart SAP Assistant

• Key Concepts: 
  Performance budget is a tool in the CRM-MKT Marketing Planning component of SAP that allows users to plan and manage their marketing budget. It enables users to set up a budget for each marketing activity, track actual spending against the budget, and compare the results to the planned budget. 
  
  How to use it: 
  To use performance budget, users must first define the budget for each marketing activity. This can be done by entering the planned budget amount for each activity in the performance budget screen. Once the budget is set, users can track actual spending against the budget and compare the results to the planned budget. 
  
  Tips & Tricks: 
  When setting up a performance budget, it is important to consider both short-term and long-term goals. This will help ensure that the budget is realistic and achievable. Additionally, it is important to regularly review and adjust the performance budget as needed in order to ensure that it remains up-to-date and accurate. 
  
  Related Information: 
  For more information on performance budgets in SAP, please refer to the official SAP documentation here: https://help.sap.com/viewer/product/CRM_MKT_PLANNING/7.0/en-US