What is performance-based campaign in SAP CRM-MKT - Marketing?

SAP Term: performance-based campaign

• Component: CRM-MKT

• Component Name: Marketing

• Description: Defines the discounts assigned to customers based on the customer's pastperformance These discounts are provided based on certain predetermined criteria, such as particular product groups or categories. The customer's performance, and therefore the eligible discount, can be determined through an external file or report provided by a third party or through internal historical data.

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• Key Concepts: 
  A performance-based campaign is a type of marketing campaign in SAP CRM-MKT Marketing that is based on the performance of a particular product or service. It is designed to measure the success of a product or service by tracking its performance over time. The performance of the product or service is then used to determine the effectiveness of the campaign. 
  
  How to use it: 
  To use a performance-based campaign in SAP CRM-MKT Marketing, you must first define the goals and objectives of the campaign. This includes setting up metrics to measure the success of the product or service, such as sales, customer satisfaction, and other KPIs. Once these metrics are established, you can then create a campaign that is tailored to meet these goals and objectives. 
  
  Tips & Tricks: 
  When creating a performance-based campaign in SAP CRM-MKT Marketing, it is important to track the performance of the product or service over time. This will help you identify areas where improvements can be made and will also help you determine if the campaign is successful or not. Additionally, it is important to regularly review and adjust your metrics to ensure that they are still relevant and accurate. 
  
  Related Information: 
  For more information on performance-based campaigns in SAP CRM-MKT Marketing, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tips and tricks for creating successful campaigns in SAP CRM-MKT Marketing.