What is origin type in SAP CRM-MKT - Marketing?

SAP Term: origin type

• Component: CRM-MKT

• Component Name: Marketing

• Description: Specifies the origin of the data used to create a data source, for example attribute set, BW query view, or InfoSet.

Smart SAP Assistant

• Key Concepts: 
  Origin type is a field in the SAP CRM-MKT Marketing component that is used to define the source of a customer or contact. It can be used to differentiate between customers who have been acquired through different marketing channels, such as direct mail, email, or web. 
  
  How to use it: 
  Origin type is used to track the source of a customer or contact. It can be used to identify which marketing channels are most effective in acquiring new customers. To set the origin type for a customer or contact, go to the CRM-MKT Marketing component and select the “Origin Type” field. Select the appropriate origin type from the drop-down list. 
  
  Tips & Tricks: 
  It is important to keep track of origin types for customers and contacts in order to measure the effectiveness of different marketing channels. This information can be used to optimize future marketing campaigns and target specific audiences. 
  
  Related Information: 
  For more information on origin types in SAP CRM-MKT Marketing, please refer to the SAP Help documentation.