What is operative scenario in SAP CRM-MKT - Marketing?

SAP Term: operative scenario

• Component: CRM-MKT

• Component Name: Marketing

• Description: A group of marketing projects that are intended for actual planning and execution, and not for simulation.

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• Key Concepts: 
  Operative scenario is a feature of the CRM-MKT Marketing component of SAP. It allows users to create and manage marketing campaigns, including setting up target groups, defining objectives, and creating activities. It also provides a way to track the progress of campaigns and measure their success. 
  
  How to use it: 
  To use operative scenario, users must first define the target group for the campaign. This includes selecting the customer segment, defining the criteria for selecting customers, and setting up the target group. Once the target group is defined, users can create activities such as emails, direct mailings, or other promotional activities. Finally, users can track the progress of the campaign and measure its success by analyzing the results. 
  
  Tips & Tricks: 
  When creating a campaign with operative scenario, it is important to set realistic goals and objectives. This will help ensure that the campaign is successful and that it meets its intended purpose. Additionally, it is important to track the progress of the campaign regularly in order to make adjustments as needed. 
  
  Related Information: 
  For more information about operative scenario in SAP CRM-MKT Marketing, please refer to SAP’s official documentation. Additionally, there are many online resources available that provide tips and tricks for using operative scenario effectively.