What is marketing contact in SAP CRM-MKT - Marketing?

SAP Term: marketing contact

• Component: CRM-MKT

• Component Name: Marketing

• Description: A personalized mail sent in a campaign. To monitor the success of marketing contacts, that is, if personalized mails have been successfully transmitted, and to find out about their effectiveness, marketing contacts are grouped in marketing contact lists.

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• Key Concepts: 
  A marketing contact is a person or organization that is associated with a company’s marketing activities. This includes customers, prospects, vendors, and other stakeholders. In SAP CRM-MKT Marketing, marketing contacts are stored in the system and can be used to track and manage marketing activities. 
  
  How to use it: 
  In SAP CRM-MKT Marketing, marketing contacts can be created and managed in the system. This includes creating contact records, assigning contacts to campaigns, and tracking contact activities. Additionally, marketing contacts can be used to segment customers and prospects into different groups for targeted marketing campaigns. 
  
  Tips & Tricks: 
  When creating a new contact record in SAP CRM-MKT Marketing, it is important to include as much information as possible. This includes contact details such as name, address, phone number, email address, and any other relevant information. Additionally, it is important to assign the contact to the appropriate campaign or segment for targeted marketing activities. 
  
  Related Information: 
  SAP CRM-MKT Marketing also includes features such as lead management, campaign management, and analytics. These features can be used in conjunction with marketing contacts to create more effective marketing campaigns. Additionally, SAP CRM-MKT Marketing integrates with other SAP products such as SAP ERP and SAP HANA for a more comprehensive view of customer data.