What is lift percentage in SAP CRM-MKT - Marketing?

SAP Term: lift percentage

• Component: CRM-MKT

• Component Name: Marketing

• Description: Expected increase in sales over and above existing figures for a product quantity/business partner combination. The lift percentage is used in the calculation of allocation quantities to increase the product quantity allocated on the assumption that each business partner will sell more of the product in the future than they have in the past.

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• Key Concepts: 
  Lift percentage is a metric used in CRM-MKT Marketing to measure the effectiveness of a marketing campaign. It is calculated by comparing the number of sales generated by a campaign to the number of sales that would have been generated without the campaign. The lift percentage is expressed as a percentage, with higher numbers indicating a more successful campaign. 
  
  How to use it: 
  To calculate the lift percentage, first determine the number of sales generated by the campaign. Then, calculate the number of sales that would have been generated without the campaign. Finally, divide the number of sales generated by the campaign by the number of sales that would have been generated without it and multiply by 100 to get the lift percentage. 
  
  Tips & Tricks: 
  When calculating lift percentage, it is important to consider other factors that may have influenced sales, such as changes in pricing or product availability. Additionally, it is important to compare campaigns over time to get an accurate picture of their effectiveness. 
  
  Related Information: 
  Lift percentage is closely related to other metrics used in marketing, such as conversion rate and click-through rate. Additionally, lift percentage can be used in conjunction with other metrics to gain a better understanding of how effective a marketing campaign is.