What is leading product in SAP CRM-MKT - Marketing?

SAP Term: leading product

• Component: CRM-MKT

• Component Name: Marketing

• Description: In cross-selling, the main product to which other products accessories or alternative products may be linked by means of an association rule. In an online store for example, selection of the leading product then triggers proposal of the dependent products defined in the association rule.

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• Key Concepts: 
  A leading product is a product that is the most important or most profitable for a company. It is usually the product that the company focuses its marketing and sales efforts on. In the context of SAP CRM-MKT Marketing, a leading product is a product that is used to drive sales and marketing activities. 
  
  How to use it: 
  Leading products can be used to identify target markets, create marketing campaigns, and measure the success of marketing efforts. In SAP CRM-MKT Marketing, leading products can be identified by analyzing customer data and sales trends. Once identified, leading products can be used to create targeted campaigns and measure their effectiveness. 
  
  Tips & Tricks: 
  When identifying leading products, it is important to consider customer preferences and buying habits. Additionally, it is important to consider the competitive landscape and how your leading products compare to those of your competitors. 
  
  Related Information: 
  Leading products are closely related to key performance indicators (KPIs). KPIs are metrics used to measure the success of marketing efforts and can be used in conjunction with leading products to measure the success of marketing campaigns.